TY  - BOOK
AU  - Entrepreneurship
TI  - Small business management : : launching and growing entrepreneurial ventures
SN  - 9780357718803
U1  - 658.022 SMA 
PY  - 2023///
CY  - Australia
PB  - Cengage
KW  - Small business
KW  - business Management
N1  - Icludes index; Entrepreneurship: a wolrd of opportunity
Starting from scratch or joining and existing business
Developing the new venture business plan
Focusing on the customer: marketing growth strategies
Managing growth in the small business
N2  - This edition's comprehensive approach and precedent-setting, current coverage provides innovative tools and engaging examples with an integrated resource package that includes MindTap digital resources and LivePlan business plan software. Students explore the fundamentals of business management and the full business cycle, from how to start and manage to growing and harvesting a business. Current cases and activities sharpen skills in decision making, while revisions address today's gig economy and current advancements in business." -- Publisher's website

ER  -