01601nam a2200229   450000500170000002000340001702000180005104000200006908200140008910000160010324501060011925000130022526000420023830000390028050400190031950509380033854600090127665000270128565000220131265000230133470000140135720250610112217.0  a9780357129234cTZS1,305,018/=  a9780357129234  aMULbeng.eAACR  a651.7 GUF  aGUFFEY, M.E  aBusiness communication : bprocess & product  ;c/ Mary Ellen Guffey (Author) and Dana Loewy (Author)  a10th ed.  aAustraliabCengage learning,cc 2022.  axxi, 615p. :b col. ill. ;c27 cm.  aIncludes index  a
UNIT I: COMMUNICATION FOUNDATIONS1. Business Communication in the Digital Age2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills3. Intercultural CommunicationUNIT II: THE WRITING PROCESS4. Planning Business Messages5. Organizing and Writing Business Messages6. Revising Business MessagesUNIT III: WORKPLACE COMMUNICATION7. Electronic Messages and Digital Media8. Positive and Neutral Messages9. Negative Messages10. Persuasive and Sales MessagesUNIT IV: Reports, Proposals, and Presentations11. Report Writing Basics12. Informal Business Reports13. Proposals, Business Plans, and Formal Business Reports14. Business PresentationsUNIT V: EMPLOYMENT COMMUNICATION15. The Job Search, Résumés, and Cover Letters in the Digital Age16. Interviewing and Following UpAppendix A: Document FormatsAppendix B: Citation FormatsAppendix C: Correction Symbols and Proofreading MarksAppendix D: Grammar and Mechanics
  aeng.  aBusiness communication  aEnglish language   a Business writing   aLOEWY, D.