TY  - BOOK
AU  - McGOLDRICK, P. (Author)
TI  - Retail marketing
SN  - 9780077092504
U1  - 658.8 McG 
PY  - 2002///
CY  - London
PB  - McGraw-Hill, 
KW  - Marketing
KW  - Retail trade
KW  - Financial performance
N1  - Includes references and index p. 634 - 658; 
1. Introduction to Retail Marketing
Pt. 1. Retail Marketing Strategy. 2. The Competitive Environment. 3. Understanding the Consumer. 4. Retail Strategy and Planning. 5. Monitoring Marketing Performance. 6. Monitoring Financial Performance
Pt. 2. The Retail Marketing Mix. 7. Retail Location. 8. Product Selection and Buying. 9. Retailers' Own Brands. 10. Retail Pricing. 11. Advertising and Promotion. 12. The Selling Environment. 13. Retail Service
Pt. 3. The Retailing Sans Frontieres. 14. International Retailing. 15. E-tail marketing
N2  - This second edition retains the analytical approach to the functions and problems of retail marketing management found in the first, but it has been fully revised and updated to reflect developments in retail theory and practice

ER  -