SMITH, I. (Author) <br/><br/>
Meeting customer needs 
/Ian Smith 
 - 3rd ed. 
 - Oxford:  Elsevier Butterworth-Heinemann,  c 2003. 
 - xiii, 218 p. :  ill. ;  25 cm. 
<br/><br/>Includes index p. 213 - 218 
<br/><br/>1. First, know yourself<br/>2. Customers : who do they think they are?<br/>3. The route to your customers<br/>4. Competitors and how to make the most of them<br/>5. Starting the planning process : where do you want to be?<br/>6. Marketing : the tools for understanding and analysing<br/>7. Marketing : conversing with customers<br/>8. Marketing : measuring all that is important<br/>9. Virtuous cycles<br/>10. Revisiting your plans 
<br/><br/> This book is designed to provide the underpinning knowledge and understanding required for any competency-based management course 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780750659840  TZS 169,845/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services<br/>Customer relations<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.812 SMI