Paul, Justin

International business / Justin Paul - 2nd ed. - New Delhi : Prentice-Hall of India Private Limited, ©2005. - xx, 463 p. : ill. ; 24 cm.

Includes bibliographical references and index.

International Business by Justin Paul provides a comprehensive introduction to the complex and dynamic world of business conducted across national borders. The book explores how firms operate internationally, the economic and cultural challenges they face, and the strategic decisions required to succeed in a global marketplace.


eng.

9788120328310 TZS 19,311/= 8120328310


International business
International trade

338.88 PAU