TY  - BOOK
AU  - Paul, Justin
TI  -  International business
SN  -  9788120328310
U1  - 338.88 PAU 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India Private Limited
KW  -  International business
KW  - International trade
N1  - Includes bibliographical references and index
N2  - International Business by Justin Paul provides a comprehensive introduction to the complex and dynamic world of business conducted across national borders. The book explores how firms operate internationally, the economic and cultural challenges they face, and the strategic decisions required to succeed in a global marketplace
ER  -