Gupta, G. S. <br/><br/>
Managerial economics / 
G. S. Gupta 
 - 2nd ed. 
 - New Delhi :  Tata McGraw-Hill Education Private Limited,   2011. 
 - viii, 260 p. :  ill. ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/>1. Introduction<br/><br/>What is Economics? Economics vs. Managerial Economics<br/><br/>Objectives & Constraints of the Firm<br/><br/>Decision-Making Process & Basic Principles <br/>sultanchandandsons.com<br/>+5<br/>books.google.com.pe<br/>+5<br/>books.google.com<br/>+5<br/>bookscape.com<br/>+3<br/>intlibrary.ir<br/>+3<br/>sultanchandandsons.com<br/>+3<br/><br/>2. Demand & Revenue Analysis<br/><br/>Definition & Types of Demand<br/><br/>Determinants & Functions<br/><br/>Elasticities & Demand–Revenue Relationships <br/>sultanchandandsons.com<br/>+5<br/>intlibrary.ir<br/>+5<br/>scribd.com<br/>+5<br/><br/>3. Theory of Consumer Behaviour (new chapter)<br/><br/>Preferences, Budget Constraints, Indifference Curves, Consumer Choice <br/>scribd.com<br/>+1<br/>intlibrary.ir<br/>+1<br/><br/>4. Demand Estimation, Analysis & Forecasting<br/><br/>Statistical Estimation of Demand Functions<br/><br/>Analysis & Forecasting Techniques <br/>abebooks.com<br/>+13<br/>intlibrary.ir<br/>+13<br/>scribd.com<br/>+13<br/><br/>5. Production Analysis & Input Demand<br/><br/>Production Function (Short-Run & Long-Run)<br/><br/>Input Demand & Factor Substitution <br/>himpub.com<br/>+10<br/>intlibrary.ir<br/>+10<br/>scribd.com<br/>+10<br/><br/>6. Cost & Supply Analysis<br/><br/>Cost Concepts & Functions<br/><br/>Short-Run vs. Long-Run Costs<br/><br/>Supply Function <br/>intlibrary.ir<br/>+1<br/>scribd.com<br/>+1<br/><br/>7. Preliminaries on Price & Output Determination<br/><br/>Price Concepts & Determinants<br/><br/>Profit Maximization & Break-Even Analysis<br/><br/>Pricing Objectives & Market Structure Fundamentals <br/>intlibrary.ir<br/>+1<br/>scribd.com<br/>+1<br/>abebooks.com<br/>+1<br/>sultanchandandsons.com<br/>+1<br/><br/>8. Price–Output Determination I<br/><br/>Pricing under Perfect Competition, Monopoly, Monopolistic Competition<br/><br/>Pricing in Multi-Plant/Multiproduct Firms<br/><br/>Concept of Contestable Markets <br/>weblibnet.blacal.org<br/>+7<br/>intlibrary.ir<br/>+7<br/>scribd.com<br/>+7<br/><br/>9. Price–Output Determination II<br/><br/>Oligopoly Models<br/><br/>Explicit & Tacit Collusion<br/><br/>Game Theory & Price Rigidity <br/>intlibrary.ir<br/>+1<br/>scribd.com<br/>+1<br/><br/>10. Price–Output Determination III<br/><br/>Market Power Measures, Price Discrimination (Segmented, Inter-temporal)<br/><br/>Peak-Load, Block, Two-Part Pricing, Commodity Bundling<br/><br/>Transfer Pricing, Pricing with Asymmetric Information, Externalities, Risk & Uncertainty <br/>sultanchandandsons.com<br/>+2<br/>intlibrary.ir<br/>+2<br/>scribd.com<br/>+2<br/><br/>11. Investment Analysis<br/><br/>Time Value of Money<br/><br/>Cash Flows & Investment Worth<br/><br/>Capital Budgeting Techniques 
<br/><br/> This well-structured textbook walks readers through the full managerial economics toolkit—from demand forecasting and cost theory to pricing strategies, investment analysis, and macroeconomic considerations. With the inclusion of fresh chapters on project finance and macroeconomics, it aims to thoroughly prepare both students and practitioners for real-world decision-making backed by economic principles. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780071067867  TZS 36,309/= 0071067868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics <br/>Production (Economic theory) <br/>Revenue
<br/><br/><label>Dewey Class. No.: </label>330.1 GUP