TY  - BOOK
AU  - Gupta, G. S.
TI  - Managerial economics
SN  -  9780071067867
U1  - 330.1 GUP 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw-Hill Education Private Limited, 
KW  - Managerial economics
KW  - Production (Economic theory)
KW  - Revenue
N1  - Includes index; 1. Introduction

What is Economics? Economics vs. Managerial Economics

Objectives & Constraints of the Firm

Decision-Making Process & Basic Principles 
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2. Demand & Revenue Analysis

Definition & Types of Demand

Determinants & Functions

Elasticities & Demand–Revenue Relationships 
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3. Theory of Consumer Behaviour (new chapter)

Preferences, Budget Constraints, Indifference Curves, Consumer Choice 
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4. Demand Estimation, Analysis & Forecasting

Statistical Estimation of Demand Functions

Analysis & Forecasting Techniques 
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5. Production Analysis & Input Demand

Production Function (Short-Run & Long-Run)

Input Demand & Factor Substitution 
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6. Cost & Supply Analysis

Cost Concepts & Functions

Short-Run vs. Long-Run Costs

Supply Function 
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7. Preliminaries on Price & Output Determination

Price Concepts & Determinants

Profit Maximization & Break-Even Analysis

Pricing Objectives & Market Structure Fundamentals 
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8. Price–Output Determination I

Pricing under Perfect Competition, Monopoly, Monopolistic Competition

Pricing in Multi-Plant/Multiproduct Firms

Concept of Contestable Markets 
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9. Price–Output Determination II

Oligopoly Models

Explicit & Tacit Collusion

Game Theory & Price Rigidity 
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10. Price–Output Determination III

Market Power Measures, Price Discrimination (Segmented, Inter-temporal)

Peak-Load, Block, Two-Part Pricing, Commodity Bundling

Transfer Pricing, Pricing with Asymmetric Information, Externalities, Risk & Uncertainty 
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11. Investment Analysis

Time Value of Money

Cash Flows & Investment Worth

Capital Budgeting Techniques
N2  - This well-structured textbook walks readers through the full managerial economics toolkit—from demand forecasting and cost theory to pricing strategies, investment analysis, and macroeconomic considerations. With the inclusion of fresh chapters on project finance and macroeconomics, it aims to thoroughly prepare both students and practitioners for real-world decision-making backed by economic principles
ER  -