<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Adoption and implementation of  al in customer relationship management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Singh, Surabhi</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Hershey</placeTerm>
    </place>
    <publisher>IGI Global.</publisher>
    <dateIssued>c2022</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xvii,272p.; ill.: 25cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">edited by Surabhi Singh</note>
  <note>Includes index</note>
  <note>eng.</note>
  <subject>
    <topic>Customer  Relations</topic>
  </subject>
  <subject>
    <topic>Management</topic>
  </subject>
  <subject>
    <topic>Technological  Innovation</topic>
  </subject>
  <classification authority="ddc">658.812 ADO</classification>
  <identifier type="isbn">9781799879602</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">MUL</recordContentSource>
    <recordChangeDate encoding="iso8601">20250708115904.0</recordChangeDate>
    <languageOfCataloging>
      <languageTerm authority="iso639-2b" type="code">eng.</languageTerm>
    </languageOfCataloging>
  </recordInfo>
</mods>
