International marketing :  winning in the new global economy/ 
edited by Christopher L. Myers 
 - 2nd.ed. 
 - San Diego :  Cognella Academic Publishing.,  c2023 
 - xv,223p.:  ill,;  24cm. 
<br/><br/> Includes references  p.215 - 218 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9798823322683  TZs.756,900/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Global  Economy<br/>Global  Branding<br/>International  Marketing  Planning
<br/><br/><label>Dewey Class. No.: </label>658.84 INT