TY  - BOOK
AU  - Myers, Christopher L.
TI  - International marketing: winning in the new global economy
SN  - 9798823322683
U1  - 658.84 INT 
PY  - 2023///
CY  - San Diego
PB  - Cognella Academic Publishing.
KW  - Global  Economy
KW  - Global  Branding
KW  - International  Marketing  Planning
N1  - Includes references  p.215 - 218
ER  -