SEVERIN, Werner J. <br/><br/>
Communication theories:   origins, methods, and uses in the mass media / 
Werner J. Severin and James W. Tankard 
 - 5th ed. :  New international ed. 
 - Harlow, Essex :  Pearson,  c2014. 
 - xv, 411p. :  ill. ;  27 cm. 
<br/><br/>Includes references (p.401-411). 
<br/><br/> This comprehensive and readable text applies communication theories to the mass media with an abundance of current examples from journalism, broadcasting, advertising and public relations to make concepts clear to students. The new edition of Communication Theories addresses the ongoing changes in the mass communication field and the new developments in mass communication theory that are occurring as we move into the new millennium. A new chapter on cyber communication (Chapter 17) offers unique coverage of this critical new medium and an extensively rewritten chapter on media chains and cong. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781292042855  TZS 176,876/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Models in mass communication <br/>Mass media environment <br/>Media channels <br/>Mass media language 
<br/><br/><label>Dewey Class. No.: </label>302.23 SEV