TY  - BOOK
AU  - Kavitha, B.
TI  - Customer Relationship Management
SN  - 9789390169597
U1  - 658.812 KAV 
PY  - 2020///
CY  - Smriti .
PB  - Orangebooks publications
KW  - Relationship Marketing
KW  - Understanding Customers
KW  - E- CRM
N1  - Includes Bibliography (101-103p.)
ER  -