Consumer behavior : a marketing perspective / Carroll Ferguson (editor) - New York : Clanrye International, c2020. - vii, 204p. : Ill. (some col.) ; 27cm.

Includes bibliographical references and index (p.199, 203-204).


eng.

9781632409232 TZS 504,630/=


Consumer profiling
Islamic and conventional Banks
Crowdsourcing-design process
Customer satisfaction
Market surveys

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