BARAN, Stanley J., <br/><br/>
Mass communication theory :  foundations, ferment, and future / 
Stanley J. Baran, and Dennis K. Davis 
 - 8th. edition. 
 - New York :  Oxford University Press,   2021. 
 - xxi, 426 pages :  illustrations ;  24 cm. 
<br/><br/> Includes general mass communication key terms (p.378) 
<br/><br/>Includes bibliographical references (pages 379-416) and index. 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780190942793  TZS 391,674/= 9780190942779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Mass media and culture.<br/>Media literacy.<br/>Normative theories-mass communication<br/>Evaluating mass communication 
<br/><br/><label>Dewey Class. No.: </label>302.2301 BAR