00899cam a2200253 i 450000500170000002000330001702000180005004000200006808200170008810000230010524501070012825000180023526000490025330000460030250000580034850400670040654600090047365000160048265000280049865000200052665000420054665000350058870000220062320250710112652.0  a9780190942793cTZS 391,674/=  a9780190942779  aMULbengeAACR200a302.2301 BAR1 aBARAN, Stanley J.,10aMass communication theory :bfoundations, ferment, and future /cStanley J. Baran, and Dennis K. Davis  a8th. edition.  aNew York :bOxford University Press, c2021.  axxi, 426 pages :billustrations ;c24 cm.  aIncludes general mass communication key terms (p.378)  aIncludes bibliographical references (pages 379-416) and index.  aeng. 0aMass media. 0aMass media and culture. 0aMedia literacy. 0aNormative theories-mass communication 0aEvaluating mass communication 1 aDavis, Dennis K.,