<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01125nam a2200289   4500</leader>
  <controlfield tag="005">20250711081906.0</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781492076636</subfield>
    <subfield code="c">TZS 175,361/=</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781492076605</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1492076600</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">MUL</subfield>
    <subfield code="b">Eng.</subfield>
    <subfield code="e">AACR</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.812 KAL</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a"> Kalbach,Jim</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Mapping experiences :</subfield>
    <subfield code="c">/Jim Kalbach</subfield>
    <subfield code="b"> a complete guide to creating value through journeys, blueprints, and diagrams</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">2nd ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Boston :</subfield>
    <subfield code="b">O'REILLY Media,</subfield>
    <subfield code="c">c2021.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">iii, 410 p. : </subfield>
    <subfield code="b">col. ill. ;</subfield>
    <subfield code="c"> 25 cm.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes reference (p.391-p.400) index (p.401-p.410)</subfield>
  </datafield>
  <datafield tag="505" ind1=" " ind2=" ">
    <subfield code="a"> </subfield>
  </datafield>
  <datafield tag="520" ind1=" " ind2=" ">
    <subfield code="a">This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.
</subfield>
  </datafield>
  <datafield tag="546" ind1=" " ind2=" ">
    <subfield code="a">eng.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Customer experience </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Mapping experience-customers </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Employee experience </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Mapping strategy-diagrams </subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Research-customer services </subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">11068</subfield>
    <subfield code="d">11068</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MU005</subfield>
    <subfield code="b">MU005</subfield>
    <subfield code="d">2025-06-25</subfield>
    <subfield code="e">Mark Solutions</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.812 KAL</subfield>
    <subfield code="p">TCC0087517</subfield>
    <subfield code="r">2025-07-11 08:21:34</subfield>
    <subfield code="t">1</subfield>
    <subfield code="w">2025-07-11</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MU005</subfield>
    <subfield code="b">MU005</subfield>
    <subfield code="d">2025-06-25</subfield>
    <subfield code="e">Mark Solutions</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.812 KAL</subfield>
    <subfield code="p">TCC0087518</subfield>
    <subfield code="r">2025-07-11 08:21:34</subfield>
    <subfield code="t">2</subfield>
    <subfield code="w">2025-07-11</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MU005</subfield>
    <subfield code="b">MU005</subfield>
    <subfield code="d">2025-06-25</subfield>
    <subfield code="e">Mark Solutions</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.812 KAL</subfield>
    <subfield code="p">TCC0087519</subfield>
    <subfield code="r">2025-07-11 08:21:34</subfield>
    <subfield code="t">3</subfield>
    <subfield code="w">2025-07-11</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MU005</subfield>
    <subfield code="b">MU005</subfield>
    <subfield code="d">2025-06-25</subfield>
    <subfield code="e">Mark Solutions</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.812 KAL</subfield>
    <subfield code="p">TCC0087520</subfield>
    <subfield code="r">2025-07-11 08:21:34</subfield>
    <subfield code="t">4</subfield>
    <subfield code="w">2025-07-11</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">MU005</subfield>
    <subfield code="b">MU005</subfield>
    <subfield code="d">2025-06-25</subfield>
    <subfield code="e">Mark Solutions</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.812 KAL</subfield>
    <subfield code="p">TCC0087521</subfield>
    <subfield code="r">2025-07-11 08:21:34</subfield>
    <subfield code="t">5</subfield>
    <subfield code="w">2025-07-11</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
