AMMARI, N. B. (Author) creator text Hershey IGI Global c 2022 monographic xxi, 317 p. : ill. ; 25 cm. This book is for those who wish to improve their understanding of the strategic role of marketing 2.0, digital customer experience and social customer relationship management on social networks and the importance of social networks to build loyalty in the web 4.0 era"-- Provided by publisher Chapter 1. A machine learning approach to classify the telecommunication customers based on their profitability Chapter 2. Website usability, website interactivity, and website personality as drivers of online purchase Chapter 3. A conceptual framework of the challenges and benefits of social customer relationship management Chapter 4. Towards integrating the customer-supplier relationship in perceived value conceptualization Chapter 5. Using social media to manage customer expectations and quality perceptions in the hospitality industry Chapter 6. Environmental sustainability, value co-creation, and innovation in service industries with the lens of S-D logic Chapter 7. Defining and measuring the perceived quality of a virtual community Chapter 8. Data mining for CRM: extracting customer knowledge from data Chapter 9. Deep learning approach for detecting customer churn in telecommunication industry Chapter 10. Customer journey redefined: social-CRM and beyond Chapter 11. Social customer relationship management (S-CRM) Chapter 12. Social network customer relationship management for orchestras: a case study on Hong Kong Philharmonic Orchestra /Nedra Bahri Ammari Includes references and index eng. Customer relations Social media Era of Web 4.0 658.812 AMM 9781799895541 MUL 20250711093038.0 eng.