Neck, Heidi M. <br/><br/>
Entrepreneurship : the practice and mindset/  
Heidi M. Neck ,Christopher P. Neck   and  Emma L. Murray 
 - 2nd.ed. 
 - Los Angeles, Califonia :  SAGE.,  c2021 
 - xliii, 466 p.:  ill.(some col.)  28cm 
<br/><br/>Includes index 
<br/><br/>Part I: Entrepreneurship is a life skill. Practicing entrepreneurship<br/>Activating an entrepreneurial mindset<br/>Part II: Creating and developing opportunities. Creating and recognizing new opportunities<br/>Using design thinking<br/>Building business models<br/>Developing your customers<br/>Testing and experimenting with new ideas<br/>Developing networks and building teams<br/>Part III: Evaluating and acting on opportunities. Creating revenue models<br/>Planning for entrepreneurs<br/>Anticipating failure<br/>Part IV: Supporting new opportunities<br/>Bootstrapping and crowdfunding for resources<br/>Financing for startups<br/>Supplement A: Financial statements and projections for startups<br/>Navigating legal and IP issues<br/>Engaging customers through marketing<br/>Supplement B. The pitch deck. Supporting social entrepreneurship 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781071808078  336,960/= 1071808079 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Entrepreneurship<br/>Small Business
<br/><br/><label>Dewey Class. No.: </label>658.421 NEC