Neck, Heidi M. creator Neck, Christopher P. Murray, Emma L. text Los Angeles, Califonia SAGE. c2021 2nd.ed. monographic xliii, 466 p.: ill.(some col.) 28cm Part I: Entrepreneurship is a life skill. Practicing entrepreneurship Activating an entrepreneurial mindset Part II: Creating and developing opportunities. Creating and recognizing new opportunities Using design thinking Building business models Developing your customers Testing and experimenting with new ideas Developing networks and building teams Part III: Evaluating and acting on opportunities. Creating revenue models Planning for entrepreneurs Anticipating failure Part IV: Supporting new opportunities Bootstrapping and crowdfunding for resources Financing for startups Supplement A: Financial statements and projections for startups Navigating legal and IP issues Engaging customers through marketing Supplement B. The pitch deck. Supporting social entrepreneurship Heidi M. Neck ,Christopher P. Neck and Emma L. Murray Includes index eng. Entrepreneurship Small Business 658.421 NEC 9781071808078 1071808079 MUL 20250711112405.0 eng.