TY  - BOOK
AU  - Neck, Heidi M.
AU  - Neck, Christopher P.
AU  - Murray, Emma L.
TI  -  Entrepreneurship : the practice and mindset/ 
SN  -  9781071808078
U1  - 658.421 NEC 
PY  - 2021///
CY  - Los Angeles, Califonia
PB  - SAGE.
KW  - Entrepreneurship
KW  - Small Business
N1  - Includes index; Part I: Entrepreneurship is a life skill. Practicing entrepreneurship
Activating an entrepreneurial mindset
Part II: Creating and developing opportunities. Creating and recognizing new opportunities
Using design thinking
Building business models
Developing your customers
Testing and experimenting with new ideas
Developing networks and building teams
Part III: Evaluating and acting on opportunities. Creating revenue models
Planning for entrepreneurs
Anticipating failure
Part IV: Supporting new opportunities
Bootstrapping and crowdfunding for resources
Financing for startups
Supplement A: Financial statements and projections for startups
Navigating legal and IP issues
Engaging customers through marketing
Supplement B. The pitch deck. Supporting social entrepreneurship
ER  -