Essentials of strategic management
/J. David Hunger and Thomas L. Wheelen
- 5th ed. Pearson New International Edition
- Harlow : Pearson Education Limited , c 2014.
- ii, 188 p. : ill. ; 28 cm.
Includes reference and index p. 180 - 187
Strategic audit of a corporation Basic concepts of strategic management Corporate governance and social responsibility Environmental scanning and industry analysis Internal scanning: organizational analysis Strategy formulation: situation analysis and business strategy Strategy formulation: corporate strategy Strategy implementation : organizing for action Strategy implementation : staffing and leading Evaluation and control Strategy formulation: functional strategy and strategic choice
This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy
eng.
9781292020907 TZS 193,724/=
Strategic planning Business planning Strategy formulation