TY  - BOOK
AU  - HUNGER, J.D. (Author)
AU  - WHEELEN, T. L.
TI  -  Essentials of strategic management
SN  - 9781292020907
U1  - 658.4012 HUN 
PY  - 2014///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Strategic planning
KW  - Business planning
KW  - Strategy formulation
N1  - Includes reference and index p. 180 - 187; Strategic audit of a corporation
Basic concepts of strategic management
Corporate governance and social responsibility
Environmental scanning and industry analysis
Internal scanning: organizational analysis
Strategy formulation: situation analysis and business strategy
Strategy formulation: corporate strategy
Strategy implementation : organizing for action
Strategy implementation : staffing and leading
Evaluation and control
Strategy formulation: functional strategy and strategic choice
N2  - This text cuts no corners in providing the reader with the essentials of the most important concepts and techniques in strategic management. It is aimed at undergraduate and graduate courses in strategic management and business policy

ER  -