analysis, development and implementation DOOLE, I. (Author) creator LOWE, R. (Author) KENYON, A. (Author) text United Kingdom Cengage Learning c 2022 9th ed. monographic xxv, 511 p. : ill. ; 26 cm. "Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy. Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets. It provides accessible content from around the world including newly emerging economies as well as explaining increasingly global risks and the role of digital developments. An exciting range of features including Management Challenges, Illustrations and contemporary case studies guide students through the complexities of international marketing as it responds to a rapidly changing environment."-- Publisher's description An introduction to international marketing The world trading environment Social and cultural considerations in international marketing International marketing research and opportunity analysis International niche marketing strategies for small- and medium-sized enterprises Global strategies Market entry strategies International product and service management International communications The management of international distribution and logistics Pricing for international markets Strategic planning in technology-driven international markets /Isobel Doole, Robin Lowe and Alexandra Kenyon Includes index p. 502 - 511 eng. International marketing Marketing strategy Marketing research 658.84 DOO 9781473778696 MUL 20250716072310.0 eng.