03137nam a22002657a 4500 20250923065238.0 9788178291048 TZS 66,622/= MUL eng. AACR2 REF 658.8 HAN Handbook of relationship marketing / The South Asia edition originally reprinted in 2002. New Delhi: Sonia Kumar for Sage publications India, c2000. xvi, 660p. : ill. ; 23 cm. Includes references at the end of each chapter Includes index (p.621-660). Preface I. DOMAIN, EVOLUTION, AND GROWTH OF RELATIONSHIP MARKETING: ALTERNATIVE PERSPECTIVES The Domain and Conceptual Foundations of Relationship Marketing - Atul Parvatiyar and Jagdish N Sheth Relationship Marketing: The UK Perspective - Adrian Payne The IMP Perspective: Assets and Liabilities of Business Relationships - Hakan Hakansson and Ivan J Snehota Relationship Marketing: The Nordic School Perspective - Christian Gronroos The Evolution of Relationship Marketing - Jagdish N Sheth and Atul Parvatiyar II. CONCEPTUAL AND THEORETICAL FOUNDATIONS OF RELATIONSHIP MARKETING Relationship Marketing of Services: Growing Interest, Emerging Perspectives - Leonard L Berry Relationship Marketing in Consumer Markets: Antecedents and Consequences - Jagdish N Sheth and Atul Parvatiyar Relationship Marketing and Distribution Channels - Barton A Weitz and Sandy D Jap An Integrated Model of Buyer-Seller Relationships - David T Wilson Strategic Alliances: A Synthesis of Conceptual Foundations - P Rajan Varadarajan and Margaret H Cunningham Toward a Theory of Business Alliance Formation - Jagdish N Sheth and Atul Parvatiyar III. PARTNERING FOR RELATIONSHIP MARKETING Relationship Marketing in Mass Markets - C B Bhattacharya and Ruth N Bolton Membership Customers and Relationship Marketing - Thomas W Gruen Affinity Partnering: Conceptualization and Issues - Vanitha Swaminathan and Srinivas K Reddy Relationship Marketing and Key Account Management - Joseph P Cannon and Narakesari Narayandas Horizontal Alliances for Relationship Marketing - David W Cravens and Karen S Cravens Supplier Partnering - John T Mentzer IV. ENABLERS OF RELATIONSHIP MARKETING Relationship Marketing and Marketing Strategy: The Evolution of Relationship Marketing Strategy Within the Organization - Robert M Morgan Organizing for Relationship Marketing - Ian Gordon Information Technology: Its Role in Building, Maintaining, and Enhancing Relationships - Rajendra S Sisodia and David B Wolfe Customer Profitability: Analysis and Design Issues - Kaj Storbacka V. TEACHING AND RESEARCH IMPLICATIONS OF RELATIONSHIP MARKETING Developing a Curriculum to Enhance Teaching of Relationship Marketing - Joseph P Cannon and Jagdish N Sheth Relationship Marketing: Paradigm Shift or Shaft? - Jagdish N Sheth Index. eng. Assets liabilities Relationship marketing-evolution Distribution channels Customer profitability Sheth, Jagdish N. (editor) Parvatiyar, Atul (editor) BK 11110 11110 0 0 0 0 MU0001 MU0001 2025-09-11 Mark Solution (Mzumbe University) 0 REF 658.8 HAN 0087761 2025-09-23 06:54:05 1 2025-09-23 BK