03294nam a22002777a 450000500170000002000320001704000210004908200180007024500410008825000570012926000650018630000330025150000510028450400320033550522930036754600090266065000240266965000380269365000270273165000280275870000310278670000300281794200070284799900170285495201450287120250923065238.0  a9788178291048cTZS 66,622/=  aMULbeng.eAACR2  aREF 658.8 HAN  aHandbook of relationship marketing /  bThe South Asia edition originally reprinted in 2002.  aNew Delhi:bSonia Kumar for Sage publications India,cc2000.  axvi, 660p. :bill. ;c23 cm.  aIncludes references at the end of each chapter  aIncludes index (p.621-660).  aPreface I. DOMAIN, EVOLUTION, AND GROWTH OF RELATIONSHIP MARKETING: ALTERNATIVE PERSPECTIVES The Domain and Conceptual Foundations of Relationship Marketing - Atul Parvatiyar and Jagdish N Sheth Relationship Marketing: The UK Perspective - Adrian Payne The IMP Perspective: Assets and Liabilities of Business Relationships - Hakan Hakansson and Ivan J Snehota Relationship Marketing: The Nordic School Perspective - Christian Gronroos The Evolution of Relationship Marketing - Jagdish N Sheth and Atul Parvatiyar II. CONCEPTUAL AND THEORETICAL FOUNDATIONS OF RELATIONSHIP MARKETING Relationship Marketing of Services: Growing Interest, Emerging Perspectives - Leonard L Berry Relationship Marketing in Consumer Markets: Antecedents and Consequences - Jagdish N Sheth and Atul Parvatiyar Relationship Marketing and Distribution Channels - Barton A Weitz and Sandy D Jap An Integrated Model of Buyer-Seller Relationships - David T Wilson Strategic Alliances: A Synthesis of Conceptual Foundations - P Rajan Varadarajan and Margaret H Cunningham Toward a Theory of Business Alliance Formation - Jagdish N Sheth and Atul Parvatiyar III. PARTNERING FOR RELATIONSHIP MARKETING Relationship Marketing in Mass Markets - C B Bhattacharya and Ruth N Bolton Membership Customers and Relationship Marketing - Thomas W Gruen Affinity Partnering: Conceptualization and Issues - Vanitha Swaminathan and Srinivas K Reddy Relationship Marketing and Key Account Management - Joseph P Cannon and Narakesari Narayandas Horizontal Alliances for Relationship Marketing - David W Cravens and Karen S Cravens Supplier Partnering - John T Mentzer IV. ENABLERS OF RELATIONSHIP MARKETING Relationship Marketing and Marketing Strategy: The Evolution of Relationship Marketing Strategy Within the Organization - Robert M Morgan Organizing for Relationship Marketing - Ian Gordon Information Technology: Its Role in Building, Maintaining, and Enhancing Relationships - Rajendra S Sisodia and David B Wolfe Customer Profitability: Analysis and Design Issues - Kaj Storbacka V. TEACHING AND RESEARCH IMPLICATIONS OF RELATIONSHIP MARKETING Developing a Curriculum to Enhance Teaching of Relationship Marketing - Joseph P Cannon and Jagdish N Sheth Relationship Marketing: Paradigm Shift or Shaft? - Jagdish N Sheth Index.  aeng.  aAssets liabilities   aRelationship marketing-evolution   aDistribution channels   aCustomer profitability   aSheth, Jagdish N. (editor)  aParvatiyar, Atul (editor)  cBK  c11110d11110  00104070aMU0001bMU0001d2025-09-11eMark Solution (Mzumbe University)l0oREF 658.8 HANp0087761r2025-09-23 06:54:05t1w2025-09-23yBK