SCHIFFMAN, L.G <br/><br/>
Consumer behavior / 
Leon G. Schiffman (Author) and Joseph Wisenblit (Author) 
 - 12th ed. 
 - London  Pearson   c 2019 
 - 508p. ;  col ill. :  27 cm. 
<br/><br/>Includes index 
<br/><br/> Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>9781292269245  175,324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Decision making<br/>Marketing ethics
<br/><br/><label>Dewey Class. No.: </label>658.8342 SCH