01242nam a2200241 4500 20250924083503.0 9781292269245 175,324 MUL eng. AACR2 658.8342 SCH SCHIFFMAN, L.G Consumer behavior / Leon G. Schiffman (Author) and Joseph Wisenblit (Author) 12th ed. London Pearson c 2019 508p. ; col ill. : 27 cm. Includes index Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry eng Consumer behavior Decision making Marketing ethics WISENBLIT, J. BK 11133 11133 0 0 0 0 MU0001 MU0001 2025-09-11 MAK Solution (MZUMBE) 0 658.8342 SCH 0087738 2025-09-24 08:22:51 1 2025-09-24 BK