SCHIFFMAN, L.G creator WISENBLIT, J. text London Pearson c 2019 12th ed. monographic 508p. ; col ill. : 27 cm. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares readers for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry Leon G. Schiffman (Author) and Joseph Wisenblit (Author) Includes index eng Consumer behavior Decision making Marketing ethics 658.8342 SCH 9781292269245 MUL 20250924083503.0 eng.