ALBAUM, G. <br/><br/>
International marketing and export management  / by 
Gerald Albaum (Author), Edwin Duerr (Author) and Alexander Josiassen (Author) 
 - 8th ed. 
 - New York  Pearson   c 2016 
 - xxvi, 715p. ;  col ill. :  24 cm. 
<br/><br/>Includes index and references 
<br/><br/> This text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9781292016924  175, 324 /= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International marketing<br/>Export management<br/>Promotion
<br/><br/><label>Dewey Class. No.: </label>658.84 ALB