ALBAUM, G. creator DUERR, E. JOSIASSEN, A. text New York Pearson c 2016 8th ed. monographic xxvi, 715p. ; col ill. : 24 cm. This text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena Gerald Albaum (Author), Edwin Duerr (Author) and Alexander Josiassen (Author) Includes index and references eng. International marketing Export management Promotion 658.84 ALB 9781292016924 MUL 20250924085317.0 eng.