TY  - BOOK
AU  - ALBAUM, G.
AU  - DUERR, E.
AU  - JOSIASSEN,  A.
TI  - International marketing and export management  / by
SN  - 9781292016924
U1  - 658.84 ALB 
PY  - 2016///
CY  - New York
PB  - Pearson 
KW  - International marketing
KW  - Export management
KW  - Promotion
N1  - Includes index and references
N2  - This text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena
ER  -