Jones, Gareth R.

Contemporary management / Gareth R. Jones and Jennifer M. George. - 4th ed. - New York : McGraw-Hill/Irwin, c2006. - xxix. 780 p. : col. ill. ; 26 cm.

Includes bibliographical references and indexes.

This book takes a leading-edge approach covering core issues within a broad and realistic context. The third edition successfully illustrates core themes around Management Insights like How long should a manager stay at the helm to Management Snapshots of Building brand loyalty at Virgin. Each chapter closes with a case for discussion. This text prepares students for the challenges of management by discussing real-life successes and failures. Lessons learnt will provide solid grounding for future managers


eng.

9780072860825 TZS 8,000/=


Management.
Human Resources Management
Managing organizational Architecture

658 JON