Contemporary management /
Gareth R. Jones and Jennifer M. George.
- 4th ed.
- New York : McGraw-Hill/Irwin, c2006.
- xxix. 780 p. : col. ill. ; 26 cm.
Includes bibliographical references and indexes.
This book takes a leading-edge approach covering core issues within a broad and realistic context. The third edition successfully illustrates core themes around Management Insights like How long should a manager stay at the helm to Management Snapshots of Building brand loyalty at Virgin. Each chapter closes with a case for discussion. This text prepares students for the challenges of management by discussing real-life successes and failures. Lessons learnt will provide solid grounding for future managers
eng.
9780072860825 TZS 8,000/=
Management. Human Resources Management Managing organizational Architecture