TY  - BOOK
AU  - Jones,Gareth R.
AU  - George,Jennifer M.
TI  - Contemporary management
SN  - 9780072860825
U1  - 658 JON 
PY  - 2006///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Management
KW  - Human  Resources Management
KW  - Managing organizational Architecture
N1  - Includes bibliographical references and indexes
N2  - This book takes a leading-edge approach covering core issues within a broad and realistic context. The third edition successfully illustrates core themes around Management Insights like How long should a manager stay at the helm to Management Snapshots of Building brand loyalty at Virgin. Each chapter closes with a case for discussion. This text prepares students for the challenges of management by discussing real-life successes and failures. Lessons learnt will provide solid grounding for future managers
ER  -