COUGHLAN, A.T. (Author) ANDERSON, E. (Author) STERN, L.W. (Author) EL-ANSARY, A.I. (Author) NATARAJAN, R. C. (Author) text New Delhi Pearson c 2011 7th ed. monographic xx, 564 p. : ill. ; 25cm. / Anne T. Coughlan ... [et all] Includes references and index p. 541 - 562 eng. Marketing Demand and supply Marketing channel design 658.84 MAR 9788131717431 MUL 20250926080802.0 eng.