TY  - BOOK
AU  - COUGHLAN, A.T.
AU  - ANDERSON, E.
AU  - STERN, L.W.
AU  - EL-ANSARY, A.I.
AU  - NATARAJAN, R. C.
TI  - Marketing channels
SN  -  9788131717431
U1  - 658.84 MAR 
PY  - 2011///
CY  - New Delhi
PB  - Pearson, 
KW  - Marketing
KW  - Demand and supply
KW  - Marketing channel design
N1  - Includes references and index p. 541 - 562
ER  -