Exploring corporate strategy /
Gerry Johnson, Kevan Scholes and Richard Whittington
- 7th ed.
- Harlow: Pearson Education, c2006.
- xxxv, 635 p. : ill. ; 27 cm.
Includes bibliographical references and indexes.
Introduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With longer case studies included in the Text & Cases edition your students will gain deeper insight into the manager-way of thinking
eng.
9780273710172 TZS 28,000/=
Business planning Strategic management Strategic planning.