TY  - BOOK
AU  - Johnson,Gerry
AU  - Scholes,Kevan
AU  - Whittington,Richard
TI  - Exploring corporate strategy
SN  - 9780273710172
U1  - 658.4012 JOH 
PY  - 2006///
CY  - Harlow
PB  - Pearson Education
KW  - Business planning
KW  - Strategic management
KW  - Strategic planning
N1  - Includes bibliographical references and indexes
N2  - Introduce your students to the latest concepts in strategic thinking with this industry-leading text. Exploring Strategy tackles the biggest issues surrounding the operation, growth, and innovation of organisations. With longer case studies included in the Text & Cases edition your students will gain deeper insight into the manager-way of thinking

ER  -