Bansal,c.l.

Entrepreneurship and small business management / C.L. Bansal - New Delhi : Ashok Gosain c2012. - 325p.: ill. ; 21 cm.

Include index

"Entrepreneurship and small business management provides a balanced theory and practical approach to help budding entrepreneurs develop thriving businesses. Fundamental aspects such as innovation and creativity are discussed as well as entrepreneurial strategies. The concluding section covers the essence of the business plan as well as relevant case studies, which are presented as a way of ensuring understanding."-- Provided by publisher


eng.

9788124116234 TZS 37,500


Small business management
marketing
financial record keeping

658.022 BAN