Bansal,c.l. creator C.L. Bansal text New Delhi Ashok Gosain c2012 monographic 325p.: ill. ; 21 cm. "Entrepreneurship and small business management provides a balanced theory and practical approach to help budding entrepreneurs develop thriving businesses. Fundamental aspects such as innovation and creativity are discussed as well as entrepreneurial strategies. The concluding section covers the essence of the business plan as well as relevant case studies, which are presented as a way of ensuring understanding."-- Provided by publisher / C.L. Bansal Include index eng. Small business management marketing financial record keeping 658.022 BAN 9788124116234 MCCL 20250928094335.0 eng.