Chaston, Ian. creator Ian Chaston. text London SAGE c2010 monographic x, 261 p. : ill. ; 24 cm. Written by a leading light on the topic, this text examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and launch these into the market. Ian Chaston. Includes bibliographical references and index. eng. Small business Entrepreneurship Small business 658.022 CHA 9781848600256 MCCL 20250928105247.0 eng.