E-business and e-commerce management : strategy, implementation, and practice
/ Dave Chaffey
- 3nd ed.
- Harlow: Prentice-Hall, c2004.
- xxvi, 588p. : ill. ; 27 cm
Includes references and index
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
0273707523 TZS 35,000/=
Electronic commerce Business enterprises--Computer networks E-Marketing