Chaffey, Dave

E-business and e-commerce management : strategy, implementation, and practice / Dave Chaffey - 3nd ed. - Harlow: Prentice-Hall, c2004. - xxvi, 588p. : ill. ; 27 cm

Includes references and index

This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.

0273707523 TZS 35,000/=


Electronic commerce
Business enterprises--Computer networks
E-Marketing

658.05 CHA