Roberts , Michael. J

New business ventures and the entrepreneur / Michael J. Roberts, Howard, H. Steverson, William, A. Sahlman, Paul W. Marshall, and Richards G. Hamermesh - 6th ed. - Boston : McGraw-Hill, c2007. - x, 697 p. : ill. ; 24 cm.

Includes bibliographical references and index.

This newly revised text focuses on an innovative approach when the entrepreneur becomes more than just the creator of a thought or product; they learn to manage the entire business. New Business Ventures and the Entrepreneur, 6e is an all-in-one approach to entrepreneurship by providing both the text and cases in order to provide entrepreneurs a text that encompasses learning and application.


9780073404974 TZS 8,000/=


New business enterprises.
Entrepreneurship
Recognizing and Analyzing

658.11 NEW