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  <titleInfo>
    <title>Marketing research</title>
    <subTitle>an applied orientation</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Malhotra, Naresh K.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Dash, Satyabhusan</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="text">Pradesh</placeTerm>
    </place>
    <publisher>Pearson.</publisher>
    <dateIssued>c2019</dateIssued>
    <edition>7th.ed. rev.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <extent>xxxiii,955p.; ill.: 27cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Naresh K. Malhotra and Satyabhusan Dash</note>
  <note>Includes index</note>
  <note>eng.</note>
  <subject>
    <topic>Research Design</topic>
  </subject>
  <subject>
    <topic>Marketing Research</topic>
  </subject>
  <subject>
    <topic>Marketing</topic>
  </subject>
  <classification authority="ddc">658.83 MAL</classification>
  <identifier type="isbn">9789353433291</identifier>
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    <recordChangeDate encoding="iso8601">20251001101028.0</recordChangeDate>
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