TY  - BOOK
AU  - Bateman,Thomas S.
AU  - Snell,Scott A.
TI  - Management: leading & collaborating in a competitive world 
SN  - 9780078137242
U1  - 658 BAT 
PY  - 2011///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Management
N1  - Includes bibliographical references (p. N1-N39) and indexes
N2  - In this ever more competitive environment there are five essential types of performance, on which the organization beats, equals, or loses to the competition which are cost, quality, speed, innovation and service. These five performance dimensions, when done well, deliver value to the customer and competitive advantage to you and your organization. Throughout the text Bateman & Snell remind students of these five dimensions and their impact on the "bottom line" with marginal icons contributing to the leadership and collaboration theme, which is the key to successful management. People working with one another, rather than against, is essential to competitive advantage

ER  -