02392nam a2200241 4500 20251006051652.0 9780324588316 TZS 65,356.20/= MCCL eng. AACR 2nd rev. ed. 330 INT Hirschey Mark Managerial economics / Mark Hirschey 12th ed. Australia : South-Western Cengage Learning, 2009. xxvii, 836 p. : ill. ; 26 cm. Includes index. Part 1: OVERVIEW OF MANAGERIAL ECONOMICS. 1. Nature and Scope of Managerial Economics. 2. Economic Optimization. 3. Demand and Supply. Part 2: DEMAND ANALYSIS AND ESTIMATION. 4. Demand Analysis. 5. Demand Estimation. 6. Forecasting. Part 3: PRODUCTION AND COMPETITIVE MARKETS. 7. Production Analysis and Compensation Policy. 8. Cost Analysis and Estimation. 9. Linear Programming. 10. Competitive Markets. 11. Performance and Strategy in Competitive Markets. Part 4: IMPERFECT COMPETITION. 12. Monopoly and Monopsony. 13. Monopolistic Competition and Oligopoly. 14. Game Theory and Competitive Strategy. 15. Pricing Practices. Part 5: LONG-TERM INVESTMENT DECISIONS. 16. Risk Analysis. 17. Capital Budgeting. 18. Organization Structure and Corporate Governance. 19. Government in the Market Economy. The economic concepts presented in this edition show you how to use common sense to understand business and solve managerial problems. This innovative text helps you sharpen your economic intuition--an invaluable skill that helps you, as a future manager, decide which products to produce, costs to consider, and prices to charge, as well as the best hiring policy and the most effective style of organization. With its unique integrative approach, the text demonstrates that important business decisions are interdisciplinary, illustrating how different functions work together. A basic valuation model is constructed and used as the underlying economic model of the firm; each topic is then related to an element of the value maximization model--a process that shows how management integrates accounting, finance, marketing, personnel, and production functions. The text also provides an intuitive guide to marginal analysis and basic economic relations eng. Business economics Managerial economics Hirschey, M. CC 11903 11903 0 0 0 0 MU002 MU002 2013-09-01 Seif School Centre 0 330.1 HIR 000533 2025-10-06 05:18:09 1 2025-10-06 CC 0 0 0 0 MU002 MU002 2013-09-01 Seif School Centre 0 330.1 HIR 000534 2025-10-06 05:18:09 2 2025-10-06 CC