01988cam a2200229 a 4500 20251006052512.0 9781259071515 TZS 65,563.30 MCCL eng. AACR 2nd rev. ed. 330.1 THO Thomas, Christopher R. Managerial economics : foundations of business analysis and strategy / Christopher R. Thomas and S. Charles Maurice 11th ed. New York : McGraw-Hill, c2013. xx,748 p. : ill. (some col.) ; 23 cm. Includes index. Part I: Some PreliminariesCHAPTER 1: Managers, Profits, and MarketsCHAPTER 2: Demand, Supply, and Market EquilibriumCHAPTER 3: Marginal Analysis for Optimal DecisionsCHAPTER 4: Basic Estimation TechniquesPart II: Demand AnalysisCHAPTER 5: Theory of Consumer Behavior Online Appendix 1: Substitution and Income Effects of a Price ChangeCHAPTER 6: Elasticity and Demand CHAPTER 7: Demand Estimation and ForecastingOnline Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking FirmsPart III: Production and Cost AnalysisCHAPTER 8: Production and Cost in the Short RunCHAPTER 9: Production and Cost in the Long RunCHAPTER 10: Production and Cost EstimationOnline Appendix 3: Linear ProgrammingPart IV: Profit-Maximization in Various Market StructuresCHAPTER 11: Managerial Decisions in Competitive MarketsCHAPTER 12: Managerial Decisions for Firms with Market PowerCHAPTER 13: Strategic Decision Making in Oligopoly MarketsPart V: Advanced Topics in Managerial EconomicsCHAPTER 14: Advanced Pricing TechniquesOnline Appendix 4: Pricing Multiple Products Related in ProductionCHAPTER 15: Decisions under Risk and UncertaintyCHAPTER 16: Government Regulation of BusinessWeb Chapter 1: The Investment DecisionAPPENDIX: STATISTICAL TABLESANSWERS TO TECHNICAL PROBLEMSINDEX Managerial Economics eng Managerial economics. Maurice, S. Charles BK 11905 11905 0 0 0 0 MU002 MU002 2013-09-01 Seif School Centre 0 3301 THO 000535 2025-10-06 05:26:33 1 2025-10-06 BK