@book{12021,
	author = {Kerber, Ronald L. and Laseter, Timothy M.},
	title = {Strategic product creation :},
	publisher = {McGraw-Hill,},
	year = {c2007.},
	address = {New York :},
	url = {http://www.loc.gov/catdir/toc/ecip071/2006030953.html}
}