TY  - BOOK
AU  - Kerber,Ronald L.
AU  - Laseter,Timothy M.
AU  - Russell,Max
TI  - Strategic product creation: deliver customer satisfaction from every level of your company 
SN  - 9780071486552 
U1  - 658.575 KER 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill
KW  - New products
KW  - Production engineering
N1  - Includes bibliographical references and index; Part I: Key concepts -- Product creation leadership: delivering business results -- Product idea generation: sensing customer needs and market opportunities -- Technology capabilities: separating invention and execution -- Product creation process design: leveraging discipline and judgment -- The competitive product portfolio: integrating process and product architecture -- People and project management: inspiring and leading the workforce -- Innovation partnerships: connecting the extended enterprise -- Part II: Case studies -- Walt Disney Imagineering: stories of the impossible -- Mars Incorporated: consumer-driven innovation -- Whirlpool Corporation: building a global product creation capability -- United Technologies Corporation: discipline and balance in innovation -- IBM: leveraging customer focus, research, and collaboration
N2  - Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank. - Publisher

UR  - http://www.loc.gov/catdir/toc/ecip071/2006030953.html
UR  - http://www.loc.gov/catdir/enhancements/fy0669/2006030953-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0669/2006030953-d.html
ER  -