Crawford, C. Merle. <br/><br/>
New products management / 
Merle Crawford & Anthony Di Benedetto. 
 - 9th ed. 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xviii, 558 p.:  ill.;  24cm. 
<br/><br/>Includes bibliographical references (p. 505-508) and index. 
<br/><br/> "The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--Jacket 
<br/><br/><br/>eng. 
<br/><br/><label>ISBN: </label>9780073529882  TZS 10,000/= 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products Management<br/>Innovations management
<br/><br/><label>Dewey Class. No.: </label>658.578 CRA